Couto dental care

Couto Dental Care - Success since 1932

In the early 1930s, the Portuguese pharmacist Alberto Ferreira Couto, together with a dentist friend, developed the Couto dental care line. Couto aimed to reduce the then-widespread phenomenon of receding gums and to address the still-underdeveloped topic of oral hygiene with dental care. On June 13, 1932, the Couto dental care line was registered as a patent in the city of Porto. Couto was not only a pharmacist but also a businessman who placed great emphasis on advertising. From posters and branded trams to advertisements, the Portuguese saw the Couto brand name everywhere. The dental care line became so successful that even today in Portugal, the term "Couto Pasta" is used as a synonym for dental care. The Couto manufacturing company remains family-owned to this day.

This dental care product with its delicate mint flavor is ideal for daily oral hygiene and actively prevents cavities. Thanks to its antiseptic ingredients, Couto also prevents infections in the oral cavity and soothes inflammation.

Couto dental care products are distinguished by their high-quality, natural essences. This not only whitens teeth but, unlike many other dental care products, also provides a longer-lasting, fresh taste. The delicate, minty flavor leaves users feeling refreshed immediately after brushing, and they notice the difference right away.

To ensure Couto works effectively between your teeth, carefully massage the dental care product onto your teeth and gums using a toothbrush. It's important to brush your teeth thoroughly with Couto after every meal, upon waking, and before going to bed. For a deep cleaning effect, leave the product in your mouth and on the mucous membranes for a few minutes. After this time, rinse thoroughly. If you have irritated gums, you can also gently apply and massage the Couto dental care product into your teeth with your finger.

It's actually quite remarkable that Couto dental care has remained on the market to this day. The small, orange cardboard boxes hardly show their age. More than 75 years ago, Couto dental paste revolutionized the industry in Portugal. To this day, neither the yellow-orange packaging with its elegant lettering nor the formula has been changed. This dental care product remains one of the most popular in Portugal. Many Portuguese people still remember the then-successful television commercial for Couto's medicinal paste. In the commercial, an acrobat lifts a chair with his teeth and, thanks to his excellent teeth, performs all sorts of tricks with it. The Couto dental care slogan is also still familiar to many:

"Palavras para quê? é um artista Português e so usa Pasta Medicinal Couto." (Why say more? He's a Portuguese artist and only uses Pasta Medicinal Couto).

Due to its antiseptic effect, there are still many reasons to use this type of dental care today.